The Lodge at Creel is a boutique hotel located in the Sierra Tarahumara, offering an immersive experience surrounded by nature.
The brief called for a unique identity inspired by the surrounding forest. I designed a hand-drawn symbol based on the hotel’s distinctive entrance, using it as the foundation for the entire brand. The color palette reflects the natural landscape: pine greens, earthy browns, and soft neutrals, creating a cohesive visual language that captures the essence of a serene retreat in nature.
