The ESTAR Project, which stands for Educación en la Sierra Tarahumara, is a social initiative focused on building and supporting 30 Casas del Niño Indígena over a three-year period. These school shelters provide care, education, and essential services to children living in remote areas of the Sierra Tarahumara, where access to formal education is often limited or nonexistent.
For this project, I was responsible for developing the entire branding and strategic planning, ensuring that the visual identity communicated the project's mission of hope, education, and opportunity. Additionally, I coordinated the production of the media kit, managing everything from concept development to final delivery. This included overseeing the design and creation of materials aimed at raising awareness and securing support for this important cause.
The resulting brand reflects the spirit of the initiative—rooted in cultural respect, community, and the transformative power of education.
