The brief called for a vibrant, eye-catching, and colorful brand identity inspired by traditional Huichol patterns, with a special focus on the Ojo de Dios: a geometric, woven design traditionally used for protection and spiritual significance. The goal was to create a visual language that celebrates Mexican craftsmanship and culture while attracting visitors with its bold and lively aesthetic.
The result is a dynamic brand that honors the rich heritage of indigenous artisans, blending cultural authenticity with modern appeal to create a welcoming and engaging market experience.
Branding for Cielito Lindo, a traditional mexican artisan market. The idea of the symbol and identity came from a typical pattern used by the Wixarika people in the
south of the country.
