Steel is one of the world’s most transformative materials—strong, versatile, and essential to modern life. Yet, it’s through human ingenuity, craftsmanship, and design that steel becomes more than just raw material; it becomes bridges that connect cities, buildings that shape skylines, and tools that improve lives.
This was the concept behind one of the last campaigns I had the pleasure of designing—from creative concept to final execution—during my time at DGI Estudio Creativo. The campaign celebrated not only the strength and potential of steel but also the people and processes that shape it into something purposeful and impactful.
