Branding for Cruz María, an upscale apartment development currently under construction in Bucerías, Nayarit, Mexico. The client’s brief called for an elegant, luxurious, calm, and relaxing aesthetic that would appeal to buyers seeking a refined coastal lifestyle.
I designed a handcrafted monogram incorporating the initials “C” and “M,” subtly merging them with the shape of an ocean wave to evoke a sense of movement and tranquility. The color palette was carefully selected to reflect the natural beauty of the surroundings—tones inspired by the sea, the warmth of the sun, and the soft hues of the sand—creating a cohesive and serene visual identity.
The result is a sophisticated brand that conveys exclusivity and harmony, perfectly aligned with the laid-back yet elegant spirit of Bucerías.
