San Francisco Country Club, known locally in Chihuahua as “Sanfra,” is one of the premier clubs for affluent individuals in the city. During my six-year tenure at DGI, I developed a wide range of campaigns and graphics for the client, covering traditional media, large-format pieces, digital platforms, social media, and most of their internal marketing aimed at members.
Our main objective was to reposition the club’s brand as a more vibrant and youthful option, in contrast to competitors often perceived as catering exclusively to an older demographic. Sanfra sought to attract younger, affluent families and foster a new culture of wellbeing and leisure within the city.
