Design direction for the branding for Marcela Camarillo Boutique & Atelier. The brief called for a soft, romantic but approachable brand. The main symbol is a monogram of the letters M+ C and a type of stitch called the Fagoting stitch. Marcela is a fashion designer, trying to cater to all types of bodies and women. The client asked for her favorite flowers, hydrangeas, to be included in some capacity. It was drawn as an auxiliar element.
